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Xiaomi - India's No. 1 Smartphone Brand.
(I used my case study for the social media analytics instead of the OnePlus/AOL) . Xiaomi intelligently used many social media analytics to make the brand successful in the Indian smartphone industry. They used Social customer care, Market research, Campaign assessment, Sentimental analysis and social media research and listening. Redmi Smartphone Logo by Xiaomi, Image courtesy: Xiaomi, mi.com Market research Xiaomi introduced their smartphone, Redmi phones, in Indian industry with amazing technical features with affordable prices. They used different type of Market research and strategies. When they introduced their phones in Indian market, where Brands like Samsung, Micromax are holding the market shares, but it changed gradually after Xiaomi introduced Redmi phones. The Redmi phones were comes with 4G technology at the time they introduced their smartphones. But in the industry, there were 3G phones were available from Micro max and Samsung. This additional feature and...
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