Unni Social Media Blogs

Most of the social media websites are relies on user provided data and their personal information. Websites like Facebook, Linked, YouTube and others are widely uses their user's information to make their application user friendly and attract the users (Privacyrights.org, Posted: Jun 01 2010). Image Courtesy : Forbes.com What information users share with the social media networks? There are a lot of information users provide when they initially register into the social media platforms. Social media platforms are using these data for various purposes. Social media platforms uses the profile information for identify other users with the same category or matched profiles. For example, Facebook, LinkedIn, are using those information to identify the mutual friends and users with the same taste. Users status can be used to communicate between friends/connected people. Users locations are helpful for situations like a public place or live updates. For example, in Facebook, users...

(I used my case study for the social media analytics instead of the OnePlus/AOL) . Xiaomi intelligently used many social media analytics to make the brand successful in the Indian smartphone industry. They used Social customer care, Market research, Campaign assessment, Sentimental analysis and social media research and listening. Redmi Smartphone Logo by Xiaomi, Image courtesy: Xiaomi, mi.com Market research Xiaomi introduced their smartphone, Redmi phones, in Indian industry with amazing technical features with affordable prices. They used different type of Market research and strategies. When they introduced their phones in Indian market, where Brands like Samsung, Micromax are holding the market shares, but it changed gradually after Xiaomi introduced Redmi phones. The Redmi phones were comes with 4G technology at the time they introduced their smartphones. But in the industry, there were 3G phones were available from Micro max and Samsung. This additional feature and...